Tuesday, December 30, 2008

Celebrity Gifting

Celebrity gifting is when a company send their item to a celebrity in hopes that it gets worn by them and noticed by others. It's great publicity, especially if you can get a picture of the celeb with your item.

There are companies who do this for a living and even have co-ops for businesses to split the expense. So, not only do I GIVE the celebrity one of my items for FREE, I pay to have my item sent to them in a gift basket (usually hundreds of dollars).

Is it just me, or does that sounds insane?

2 comments:

  1. I know it does seem a bit odd. I have never done it, but many do. I don't know if it really works or not. My products are not hip, cool or trendy so I wouldn't fall into the celebrity niche. Inspired Classic maybe for Suri Cruise or Brooke Shields Girls thats about it. Would be kind of cool!

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  2. Are you kidding me.. you're stuff is adorable! I would say that your outfits would be a perfect celeb gift!

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