Ever hear of business coaching? It's a person you hire to give you information/advice to improve your business. It could be improvements to your business plan, marketing, website, etc...
Over the past couple years while developing Bubele and joining tons of social networking sites to help spread the word about my new brand, as well as connect with other small business owners to share tips, I have come across tons of offers for "coaching." I always laughed at the idea of having someone coach me, thinking "what are they possibly going to tell me?" That doesn't mean I didn't think I knew all the answers or I had the perfect marketing plan but I did know that I had certain problem areas that needed improvement and that I just needed to focus more to change those things. I thought having a coach would just point out what I already knew what was wrong. I didn't want to pay for that!
Even though being very skeptical, I have been following "The Mogul Mom", Heather Allard, a business coach, on Twitter, facebook, and I have been receiving her newsletter for a year I think. I have to admit, I am one of those newsletter subscribers that just skims through a newsletter, half-reading it and then deleting it! But after a few of Heather's newsletters that are jam packed with solid advice, those emails same became my partner. I began labeling several of these emails, such as "marketing" because it just wasn't one of those emails that gives you a tid bit of info, no, her newsletters were actually useful. There are plenty of times when Heather outlines a very important tip and how to implement it.
Like all good blogs, Heather offers contests. It just so happened she was offering a free coaching package that I had won! After seeing how skeptical I am about coaches (if you've half-red this post, see above =) you may wonder why the heck would I try to win this coaching package? Well, Heather is just not any business coach, she developed her own baby product, marketed it, and sold the company. This is how she became a coach for mom entrepreneurs. She knows the business and I wanted a glimpse!
So, what did I get out of it? A kick in the ass!! Yeah, she mentioned some problem areas that I already knew about but she had instructions of what to do and how to change it! It was basically like having a partner for 2 weeks. I let her know my problems and concerns and she always had an answer! I wanted a way to get more sales, she said go here and place an ad. OK, done. She noticed I was not describing my patent pending feature, the Bubele Loop (to attach a paci) well enough on my website. I began changing pictures and descriptions on my site to better explain my features and why you can't live without my products! OK, this one is going to take awhile to finish, but at least it's a start!
Anyways, I had problems, Heather had answers! So, now what do I think of business coaching? Well, I definitely know what they are all about now that I have worked with a great coach so I can share what I have learned. A great coach, like Heather Allard, will get to know your product, website, and your market in order to give you valuable ways to improve your business. Obviously Heather is so good because she was a mom entrepreneur who knows my market, who's been there herself! Maybe this is the key to a great coach.
If you're running around in circles trying to figure out what your next step is, or if you need someone to help you acknowledge goals, or even help carry out your own goals you set for yourself, I will tell you Heather is worth every penny she charges! Forget about wondering if it would actually work or not, it will! How much money did you waste this year on trying to figure out what works? Let Heather get you focused for the new year and I guarantee you will be thanking me!
Now, if you are just starting out as a new mom entrepreneur, hire Heather now! If I would of hired her 2 years ago, it wouldn't have taken me the past 2 years to learn what I have learned.
I've contacted Heather to let her know I am going to ramble on about her services and she let me know she has this special going on right now:
I've extended the 20% off coaching special until Sunday, November 15, 2009. Just use THANKS at checkout for 20% any coaching package.
Don't overthink this one, just do this! It's not expensive and after she's done with you, you'll wonder why she dosen't charge more =)