Thursday, January 22, 2009
Putting together media kits
I put together my own media kits with the help of a list that my copywriter gave to me on what to include. I decided I wanted to keep it as simple and straight forward as possible. I wanted the magazine editors to be able to open the package and have all the info they needed in front of them without having to sort through too much info.
These are the things I decided to put into my media kit package:
Current Product Reviews
Q&A Sheet (or FAQ)
Product Photo Shots
Retail Price List
CD with high resolution images
Hand written note to editor
So far, I haven't had any requests from major magazines like Cookie or Parenting but I have pretty good responses from local magazines across the U.S.
And no, Ellen Degeneres still has not contacted me!